Alexandra Begue, Founder & Leader Of Global Customer Incubation, SAP Research & Innovation On Building SAP’s Customer Incubation Engine

 

In this episode of Discover Dialogues, listeners step inside SAP’s innovation engine — where groundbreaking ideas evolve into enterprise-ready solutions long before they’re formalized. Alexandra Begue, Founder and Team Lead of Global Customer Incubation at SAP’s Research & Innovation CTO Office, joins the conversation to discuss how she helps Fortune 500 companies navigate uncertainty through co-creation, experimentation, and trust-led innovation. Drawing on her diverse background—from her roots on Reunion Island to her experiences across Hollywood, Tokyo, and Berlin—Alexandra brings a unique blend of storytelling, systems thinking, and product strategy to the world of enterprise technology.

Before leading SAP’s customer incubation initiatives, Alexandra worked with Google’s innovation lab and spearheaded SAP’s first internal healthcare startup, accelerating cancer treatment time-to-market. Today, she heads the AI Customer Incubation Council—a global peer network where enterprises collaboratively explore use cases, ethical challenges, and scalable frameworks for responsible AI adoption. Her approach emphasizes early testing, rapid learning, and scaling with empathy to ensure technology enhances human potential rather than replaces it.

Read the full episode here: https://www.techdogs.com/inspire/discover-dialogues/alexandra-begue-founder-leader-of-global-customer-incubation-sap-research-innovation-on-building-saps-customer-incubation-engine

In addition to leading innovation programs, Alexandra is pursuing a doctorate in business administration, exploring how neuroscience and behavioral science can reshape innovation leadership. Her research reveals that barriers to progress often stem less from technology and more from cultural resistance, fear of change, and lack of cross-functional alignment. By combining scientific insight with entrepreneurial grit, Alexandra champions an innovation model rooted in trust, inclusion, and shared discovery—empowering teams to build the future together.

Her message resonates strongly with R&D heads, AI/ML leaders, venture builders, and women in technology: true innovation doesn’t wait for the perfect roadmap—it emerges from collaboration, curiosity, and courage to experiment.

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