From Software Marketplaces To Agentic Commerce Ft. Andy Sen, CTO And Co-Founder At AppDirect
In this episode of TechDogs Discover Dialogues, host Vikramsinh Ghatge speaks with Andy Sen, CTO and Co-Founder at AppDirect, about the evolution of software commerce and the forces reshaping how businesses discover, purchase, manage, and scale technology. Drawing from his experience across IBM eBusiness, Walmart Labs, Salesforce, and AppDirect, Andy explores the journey from traditional enterprise software sales to SaaS subscriptions, digital marketplaces, and emerging AI-driven productivity. Andy explains how SaaS transformed software buying by replacing large upfront investments, lengthy sales cycles, on-premise deployments, and complex upgrades with cloud-based subscriptions and continuous product improvements. He also highlights the rise of user-led adoption, where employees and teams increasingly discover and adopt software before formal enterprise procurement begins. As software stacks become more complex, marketplaces and ecosystems have become increasingly important, hel...