Zuora Partners With Global Video Game Publisher Ubisoft To Power Its Subscription Services

 


Zuora, Inc. disclosed that Ubisoft, a prominent global video game publisher, has enlisted Zuora to drive its Ubisoft+ and Rocksmith+ subscription services. Over their collaboration, Zuora has empowered Ubisoft to expand its subscription business by automating and streamlining billing processes, reducing friction, and accommodating surges in online traffic, especially during new game releases, with increases of up to 200%.

Casilda Sánchez-Blanco, Ubisoft's Product Lead, emphasized the importance of establishing direct connections with players in the fiercely competitive gaming market. Leveraging Zuora's capabilities, Ubisoft can tailor offerings to individual players, ensuring a personalized gaming experience. Initially integrated for Ubisoft+, the partnership extended to support Rocksmith+, a subscription-based music learning service. Additionally, Zuora facilitated the international expansion of Ubisoft+ to 184 countries, managing payments and tax calculations across diverse currencies and methods. Ubisoft+ plans to further expand its subscription offerings with Zuora's assistance, affirming Zuora's vital role in navigating subscriber volume surges and meeting Ubisoft's evolving needs.

Read More - https://www.techdogs.com/tech-news/business-wire/zuora-partners-with-global-video-game-publisher-ubisoft-to-power-its-subscription-services

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