Yuga Labs Acquires PROOF

 


Yuga Labs, the trailblazing web3 lifestyle and media company behind the Bored Ape Yacht Club and CryptoPunks, has made a significant acquisition, bringing PROOF into its portfolio. PROOF encompasses the PROOF Collective, Moonbirds, Oddities, Mythics, and Grails exhibition series. The acquisition involves PROOF’s assets, intellectual property, and artistic portfolio, strategically aligning with Yuga's vision to serve as the primary entry point to web3. Yuga Labs plans to initiate the integration of Moonbirds into Otherside, fostering a collaborative space for content creators, communities, and brands within the dynamic social fabric of web3. CEO Daniel Alegre expresses excitement about PROOF becoming a part of the Yuga ecosystem, anticipating the PROOF Collective's pivotal role in their ongoing efforts to champion art, culture, and community on the blockchain.

Kevin Rose, PROOF’s CEO and Founder, will undergo a brief handover period before transitioning into an advisory role. The transition, including the integration of Moonbirds and other key elements, will be overseen by prominent PROOF team members. Kevin Rose emphasizes the enthusiasm to bring Moonbirds into Otherside, underscoring Yuga's dedication to digital fine art. The collaboration with the PROOF Collective signifies Yuga's commitment to rapid innovation and expanded outreach, combining resources to propel digital art and community engagement into an exciting and transformative journey.

Read More - https://www.techdogs.com/tech-news/business-wire/yuga-labs-acquires-proof

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