Viant Bolsters Data Platform With AI

 


Viant Technology Inc. (NASDAQ: DSP) has fortified its position as a leading people-based advertising technology company by enhancing the Viant Data Platform with advanced AI tools and services. Amid the ongoing inflection point in the advertising industry, characterized by diminishing digital identifiers, Viant addresses challenges in audience targeting and measurement by boosting the capabilities of its Data Platform. Innovations like Chat with Data empower advertisers to apply generative AI technology, simplifying the analysis of campaign performance and understanding crucial key performance indicators (KPIs) such as Return on Ad Spend (ROAS). ESB Advertising, an independent agency utilizing Viant’s Data Platform, experienced a significant 40% increase in ROAS, attributing their success to Viant’s programmatic focus, intuitive software, and personalized support.

ESB Advertising's CEO, Eiman Bassam, emphasizes the pivotal role of Viant's omnichannel DSP and Data Platform in consistently delivering outstanding results. The AI technology strengthens Viant’s DSP with Data Platform, a programmatic advertising infrastructure processing data, enabling seamless onboarding of customer data platforms with clean rooms for programmatic advertisers and marketers to generate actionable insights. Dustin Kwan, Chief Product Officer at Viant, expresses excitement about releasing innovative AI solutions, highlighting the platform's agility in addressing third-party signal loss and providing advertisers versatile tools to overcome industry challenges, ultimately unlocking the full potential of data-driven marketing.

Read More - https://www.techdogs.com/tech-news/business-wire/viant-bolsters-data-platform-with-ai

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