LiveRamp Completes Acquisition Of Habu

 


LiveRamp® (NYSE: RAMP) has finalized its acquisition of Habu, a data clean room software provider, solidifying its position as the leading data collaboration platform. Chief Strategy Officer David Eisenberg emphasized that this strategic move further cements LiveRamp's leadership in data collaboration by providing customers with the necessary scale and simplicity. The integration of Habu's technology into LiveRamp's offerings creates a unified platform, streamlining the measurement of campaigns across diverse channels such as walled gardens, programmatic, and media channels. This comprehensive solution ensures secure data connectivity across various environments, including clouds, warehouses, and clean rooms, offering businesses a seamless and efficient data collaboration tool.

The collaboration between LiveRamp and Habu establishes an industry-leading interoperable platform for global data collaboration, strategically expanding LiveRamp's collaboration network. This acquisition is poised to drive further adoption of LiveRamp's core identity and connectivity solutions, positioning the company as a pivotal player in advancing secure and efficient data sharing practices on a global scale across diverse organizational landscapes.

Read More - https://www.techdogs.com/tech-news/business-wire/liveramp-completes-acquisition-of-habu

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