RELEX Acquires Optimity For Robust Supply Chain Enhancement
RELEX Solutions has acquired Optimity, augmenting its supply chain and retail planning platform. The merger introduces crucial capabilities in daily production planning, optimization, and scheduling, streamlining the consumer goods value chain. Mikko Kärkkäinen, RELEX's CEO, highlights the acquisition's significance, emphasizing the seamless integration of consumer demand prediction with production planning, inventory adjustments, and rapid market response. Optimity, renowned for its supply chain optimization services, adds expertise in demand, production, and distribution planning, enhancing RELEX's portfolio across retail and consumer goods markets.
The collaboration between RELEX and Optimity introduces comprehensive capabilities to the unified retail and supply chain planning platform. These include production planning, scheduling, network balancing, distribution, and purchase planning, facilitating optimized decision-making aligned with business goals and customer service objectives. Christer Liden, Optimity's CEO, underscores their alignment, combining expertise in complex consumer goods industries with RELEX's extensive grocery demand management. This integration aims to optimize the consumer goods value chain further. RELEX is trusted by major brands, driving profitability, improved sustainability, and enhanced operational efficiency. Visit relexsolutions.com for insights into this acquisition.

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