Sokos, K-Supermarket, IKEA: 2023-2024 World Brand Winners

 


The 17th World Branding Awards celebrated outstanding global brands, recognizing under 200 winners from 1,500 nominees across 40+ countries in the 2023-2024 edition. Hosted at Kensington Palace and presided over by David Croft, the ceremony honored global leaders like IKEA, Marriott, and The Body Shop for their exceptional branding. Noteworthy Finnish winners included Sokos Hotels and K-Supermarket, alongside national victors like MediaMarkt (Germany), Pertamina (Indonesia), Sukiya (Japan), and Safaricom (Kenya). Regional tier triumphs were secured by 14 brands like Nippon Rent-A-Car (Japan) and MR.DIY (Malaysia), favored across multiple regions. Chairman Richard Rowles highlighted the continuous effort required to establish enduring brand resonance across generations. With over 150,000 global consumer nominations and an average of merely five winning brands per country, attaining a World Branding Award marked a significant achievement. To explore the full list of winners and more, visit awards.brandingforum.org. Presented by the World Branding Forum, the World Branding Awards acknowledge the accomplishments of some of the world's most esteemed brands.

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