Perion Buys Hivestack, Global Leader In Digital Out-Of-Home Platform

 


Perion Network Ltd. has finalized the acquisition of Hivestack Inc. for $100 million in cash plus a potential $25 million performance-based payment plan. This union merges Perion's tech-driven advertising capabilities with Hivestack's innovative programmatic digital out-of-home (DOOH) expertise. Hivestack's platform, utilized by major global brands, offers dynamic DOOH experiences, transforming public spaces with personalized, real-time content. With Hivestack's technology, Perion anticipates significant growth in the burgeoning DOOH market, projected to reach $30.7 billion by 2026. The acquisition aligns with Perion's diversification strategy and retail network goals. Andreas Soupliotis, Hivestack's CEO, foresees synergies between Hivestack’s tech and Perion’s solutions on a global scale. This acquisition signifies Perion's expanded offerings across various digital advertising channels, solidifying its position as a comprehensive advertising technology company.

Read More - https://www.techdogs.com/tech-news/business-wire/perion-acquires-hivestack-a-leading-global-full-stack-digital-out-of-home-dooh-platform

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