Perion Buys Hivestack, Global Leader In Digital Out-Of-Home Platform

 


Perion Network Ltd. has finalized the acquisition of Hivestack Inc. for $100 million in cash plus a potential $25 million performance-based payment plan. This union merges Perion's tech-driven advertising capabilities with Hivestack's innovative programmatic digital out-of-home (DOOH) expertise. Hivestack's platform, utilized by major global brands, offers dynamic DOOH experiences, transforming public spaces with personalized, real-time content. With Hivestack's technology, Perion anticipates significant growth in the burgeoning DOOH market, projected to reach $30.7 billion by 2026. The acquisition aligns with Perion's diversification strategy and retail network goals. Andreas Soupliotis, Hivestack's CEO, foresees synergies between Hivestack’s tech and Perion’s solutions on a global scale. This acquisition signifies Perion's expanded offerings across various digital advertising channels, solidifying its position as a comprehensive advertising technology company.

Read More - https://www.techdogs.com/tech-news/business-wire/perion-acquires-hivestack-a-leading-global-full-stack-digital-out-of-home-dooh-platform

Comments

Post a Comment

Popular posts from this blog

Varun Srinivas Founder & CEO of Therix.ai and Co-Founder at Coditas on Building Real-World AI Solutions

Image
  In this episode of Discover Dialogues , Vikramsinh Ghatge, Sr. Marketing Director and Editor-in-Chief at TechDogs , sits down with Varun Srinivas, Founder & CEO of Therix.ai and Co-Founder at Coditas, to explore what it truly takes to turn AI prototypes into scalable, real-world solutions. Over the past decade, Varun has been at the forefront of transforming solid engineering principles into practical AI deployments. In this candid conversation, he breaks away from buzzwords and highlights how AI must be built with people, not just algorithms, at the center. The discussion kicks off with an eye-opening statement: “AI isn’t coming for your job—but someone using AI might.” Varun quickly dismantles the fear-driven narratives surrounding AI and instead urges leaders to focus on empowering teams, fostering experimentation, and applying disciplined engineering practices. One standout topic is the rise of “vibe coding”—the fast, intuitive, generative AI-driven approach to developme...
Read more

Education Technology Trends That Will Impact Your Business In 2025

Image
  Education has undergone a monumental transformation, driven by advancements in technology. The traditional classroom of decades past has evolved into a dynamic, tech-enabled environment designed to meet the diverse needs of today’s learners. As we step into 2025, emerging trends promise to reshape how knowledge is delivered, consumed, and retained. Let’s delve into the top five education technology trends that will define the future of learning. 1. Microlearning: Education in Bite-Sized Chunks In a world where attention spans are dwindling, microlearning has emerged as an innovative solution. By breaking down complex topics into short, focused lessons, microlearning caters to the fast-paced lifestyles of modern learners. These sessions, often lasting between two and five minutes, use interactive elements like videos, infographics, and quizzes to make learning engaging and efficient. A survey by the Association for Talent Development highlights that content delivered in small, rep...
Read more

Top 5 Marketing Automation Software Of 2025

Image
  Marketing has evolved significantly over the years, and staying ahead in this competitive landscape requires adopting tools that simplify and optimize processes. Marketing Automation Software offers businesses the capability to streamline operations, reduce manual errors, and enhance customer experiences. Here, we explore the top 5 marketing automation tools of 2025: Ortto, Constant Contact, Bloomreach, Omnisend, and HubSpot Marketing Hub. What Is Marketing Automation Software? Marketing Automation Software is designed to streamline repetitive tasks such as email campaigns, social media posting, lead management, and customer segmentation. These tools ensure consistency, save time, and improve efficiency. According to Nucleus Research, every dollar spent on marketing automation yields $5.44 over three years. This impressive ROI highlights the significance of integrating these tools into your marketing strategy. Tool 1: Ortto Founded in 2015, Ortto has grown into a comprehensive pl...
Read more