Equitable Introduces New Client-Focused Brand



The Equitable Life Insurance Company of Canada has embarked on a significant rebranding journey, shortening its name to Equitable® while paying homage to its 103-year legacy. This rebrand underscores Equitable's forward-looking vision and unwavering dedication to its clients. Central to this transformation is the concept of the "power of togetherness," driving their behaviors, decisions, and actions to achieve equitable outcomes for clients, advisors, and partners.

To further this purpose, Equitable is reshaping its business to serve clients at all life stages, making it easier for partners to engage with them while maintaining their robust financial standing as the sole mutual life insurance company regulated by the Office of the Superintendent of Financial Institutions (OSFI). The new Equitable brand introduces a unique logo with a cursive 'e' enclosed within a circle, symbolizing their strong focus on clients and mutual values.

Read More - https://www.techdogs.com/tech-news/pr-newswire/equitable-introduces-new-client-focused-brand

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