Infosys Aster Launches AI Marketing Suite For Superior Brand Engagement

 


Infosys, a global leader in digital services and consulting, has launched Infosys Aster™, a comprehensive suite of AI-powered marketing services aimed at transforming brand engagement and marketing efficiency. Infosys Aster™ integrates advanced technologies like AI, real-time Unreal Engine 3D, AR/VR/XR, and digital twin CGI modeling to deliver immersive brand experiences. By leveraging AI-driven customer insights and marketing data platforms, it enhances omnichannel engagement and boosts ROI for businesses.

The suite encompasses creative services, digital commerce, MarTech orchestration, and performance marketing, enabling up to 50% increases in repeat buyers and significant improvements in marketing operations efficiency. For instance, a global health-tech company reduced campaign management cycles across 80+ markets, achieving substantial operational savings. Infosys Aster™ also supports effective lead-generation campaigns through personalized customer interactions and predictive analytics, aiding brands in maximizing customer lifetime value and driving sales growth.

Read More - https://www.techdogs.com/tech-news/pr-newswire/launched-today-infosys-aster-the-ai-amplified-marketing-suite-that-delivers-engaging-brand-experiences-enhanced-marketing-efficiency-and-accelerated-business-growth

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