Treasury Prime Accelerates Embedded Banking With New Bank-Direct Initiatives

 


Treasury Prime, a leading embedded banking software company, is unveiling new initiatives, notably the Bank-Direct product, aimed at fortifying support for banks and credit unions. This empowers these institutions to engage directly with fintechs and corporate clients. The company is strategically shifting its focus towards direct-to-bank partnerships, emphasizing a long-term vision for success and growth. Chris Dean, CEO and co-founder of Treasury Prime, asserts the future of banking is embedded, necessitating a "bank-direct" approach. The Bank-Direct product facilitates real-time collaboration between banks and fintech partners through self-service tools, providing actionable insights, customizable risk controls, and a unified dashboard. The firm plans to intensify efforts, including automated screening tools, enhanced onboarding support, and more flexibility for partnerships, signaling a commitment to evolving with the maturing fintech landscape and regulatory demands. Treasury Prime's bank-direct approach aligns with the industry's trajectory, responding to the expansion of in-house business development capabilities by banks and regulatory insistence on direct oversight. This ensures a safer and more sustainable ecosystem for all stakeholders – banks, fintechs, and partners.

Read More - https://www.techdogs.com/tech-news/business-wire/treasury-prime-accelerates-embedded-banking-with-new-bank-direct-initiatives

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