Veritonic Collaborates With Realeyes To Introduce The Audio Attention Report
Veritonic has unveiled the Veritonic Audio Attention Report, a groundbreaking tool developed in collaboration with Realeyes, an AI company specializing in computer vision and attention analysis. This report serves as a gold standard, empowering advertisers to enhance the effectiveness of their audio advertising. Highlighting the underappreciated potential of audio, the report emphasizes its immersive and impactful nature, providing brands with a unique opportunity for remarkable returns on investment. The findings underscore the significance of strategic investments in audio advertising and the use of creative measurement tools. In a notable study, podcast enthusiasts engaged with ads for a vitamin subscription service, utilizing Realeyes' PreView technology to capture reactions via webcam.
Scott Simonelli, Veritonic's Founder and CEO, stressed the collaboration's ability to offer unprecedented insights into audience responses, encompassing cognitive, emotional, and physical aspects. The partnership signifies a commitment to delivering unparalleled data and insights globally, with Alex Browne, Head of Partner Strategy at Realeyes, expressing excitement about providing advertisers with granular performance data to optimize audio and podcast ads, ultimately increasing their return on investment. Key report findings highlight the impact of voiceover volume, avoiding excessive sonic elements for sustained attention, and the positive influence of high-quality audio ads on product consideration, as reported by 75% of participants.
Read More - https://www.techdogs.com/tech-news/business-wire/veritonic-partners-with-realeyes-to-unveil-the-first-ever-audio-attention-report
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