Mitsubishi Motors Pioneers Digital Retailing, Linking Prequalified Shoppers For Transparent, Faster Car Buying Experience

 


Mitsubishi Motors North America (MMNA) has unveiled ClickShop 2.0, a pioneering digital solution developed in collaboration with AutoFi Inc. and Santander Consumer USA, marking a groundbreaking advancement in the automotive industry. This innovative platform seamlessly integrates the car-buying journey, linking Mitsubishi Motors' Tier-1 and its dealer partner's Tier-3 websites directly to Mitsubishi dealer showrooms, promising an unmatched and streamlined shopping experience. ClickShop 2.0 leverages the strengths of MMNA's award-winning dealer-partner network, powerful AutoFi digital solutions, and the financing expertise of Santander Consumer USA. This unique collaboration aims to transform the way consumers shop for Mitsubishi Motors vehicles, offering greater transparency, diverse choices, and significantly shorter sales cycles, benefiting both customers and dealers alike. Early results showcase a remarkable 70% reduction in the time needed for vehicle purchases, highlighting the platform's effectiveness.

Mark Chaffin, MMNA president and CEO, emphasized the brand's commitment to customer satisfaction, positioning ClickShop 2.0 as a game-changer in the automotive market. The program's personalized shop-by-payment feature, a first among U.S.-based auto manufacturers, facilitates a stress-free and positive car-buying process. The platform's success aligns with MMNA's recent recognition as the top mass-market brand in J.D. Power's 2023 U.S. Customer Service Index (CSI) Study and Reputation's 2023 Automotive Report, reinforcing Mitsubishi Motors' dedication to exceeding customer expectations at every stage of the ownership journey.

Read More - https://www.techdogs.com/tech-news/pr-newswire/mitsubishi-motors-launches-industry-first-digital-retailing-program-connects-prequalified-shoppers-to-dealer-in-store-capabilities-for-a-transparent-and-faster-car-buying-experience

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