Viant Unveils 2024 AI Product Advancements

 


Viant Technology, a prominent advertising technology company, unveiled its digital advertising vision, "Autonomous Advertising," during Viant Innovation '23. Recognizing the industry's rapid changes and increased complexity, Viant aims to address these challenges by incorporating generative AI into its platform. The innovations presented at the event are as follows:

  1. AI Recommendations: Simplifying and reducing the workload for digital marketers in optimizing ad campaigns.

  2. Viant Chat: Streamlining campaign setup by enabling natural language commands within the Viant DSP, making DSP functions accessible through chat prompts.

  3. Chat with Data: Democratizing data science by incorporating chat and generative AI into the Viant Data Platform, allowing advertisers to manage, query, and activate insights with their first-party data.

  4. AI Bid Optimizer: Allowing advertisers to enhance media buying efficiency by reducing CPMs on target inventory by up to 35%.

  5. Sustainability Advancements: Viant is transitioning to renewable energy sources and introducing a "Carbon Label" for consumers to understand the carbon impact of Viant-delivered ads.

  6. Supply Path Optimization: Expanding the Direct Access program to major CTV buyers, channeling over 25% of CTV spending through this program.

These innovations reflect Viant's commitment to addressing industry complexities and evolving alongside the digital advertising landscape.

Read More - https://www.techdogs.com/tech-news/business-wire/viant-unveils-2024-ai-product-advancements

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