Veritonic Revolutionizes Advertising Insights With Brand Lift Measurement For Baked-In Audio Ads

 


Veritonic, a leading audio analytics and research platform, has unveiled a groundbreaking method for measuring the effectiveness of embedded or "baked-in" audio ads. Unlike conventional approaches, Veritonic's brand lift solution relies on pixel-based measurements when listeners are exposed to ads, eliminating the need for forced exposure methods. This pioneering approach provides clients with unparalleled insights into the true impact of baked-in ads, offering transparency and accuracy.

Veritonic's array of audio measurement methodologies provides clients with a significant advantage. They can now confidently assess the performance of baked-in ads, over-the-air (OTA) campaigns, low-impression campaigns, and more. The platform's Brand Lift study has already proven its worth, helping clients like Indeed confirm that their performance campaigns improve brand metrics.

Veritonic's audio measurement solutions, including Brand Lift and Attribution, empower advertisers to gauge full-funnel performance, covering metrics like reach, impressions, and call-to-action effectiveness.

Read More - https://www.techdogs.com/tech-news/business-wire/veritonic-revolutionizes-advertising-insights-with-brand-lift-measurement-for-baked-in-audio-ads

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